The Answers To Why People Buy Expensive Things
You will find out in this article why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
There have been many studies conducted to find out the answer to this mind-boggling mystery. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. By choosing to purchase Luxus-Marken, we are able to communicate to everyone we know that we have a different class or distinction from them. For more information about it go here!
They have meanings to each individual. This is due to the belief that every purchase made has a symbolic meaning for each person. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Most people believe that the more expensive the item is the more it will last longer. This is for the reason that they are sold at an expensive price because they are made from high-quality materials. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Luxury brands also tend to be more eye-catching. They are good options for fashion conscious individuals. You will be the star of the party since you will stand out from the rest and there will be no one else wearing the same items as you are.
It was found out from the study of researchers Hudders and Pandelaere that women prefer to purchase luxury brands since this will help boost their status and self-esteem. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. This website will tell you more about it.
Purchasing luxury brands are rewards to ourselves. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Majority of us are able to do this because luxury brands are made more accessible on the internet. If you have been eyeing a particular item for months, saving for it and enjoying its benefits in the end is worth the price you paid.
You will not be in risk of purchasing a fake that may harm you. A good example is cosmetic products from luxury brands. You will be ensured that the materials or chemicals mixed in the item are safe for your health. This is for the reason that they make their products through years of experiments. Cheaper brands will not assure you this.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.